Definition and Illustrations of Example in Writing

Definition and Illustrations of Example in Writing In composition, example (or exemplification) is a  method of paragraph or essay development by which a writer clarifies, explains, or justifies a point through narrative or informative details. The best way to reveal a problem, phenomenon, or social circumstance, says William Ruehlmann, is to illustrate it with a single, specific instance. (Stalking the Feature Story, 1978). The etymology comes from the Latin, to take out. Examples and Observations I argue that there is a sense of belonging, a sense of national/cultural identity that differentiates one people from others. Let me look at Vietnamese students studying in Australia as an example. . . .(Le Ha Phan, Teaching English as an International Language: Identity, Resistance, and Negotiation. Multilingual Matters, 2008)Illustrations affected me more strongly  than reality; a picture of falling snow, for example, whether in black-and-white line drawing or blurry four-color reproduction, moves me more than any actual storm.(John Updike,  Self-Consciousness, 1989)Not all chemicals are bad. Without chemicals such as hydrogen and oxygen, for example, there would be no way to make water, a vital ingredient in beer.(Dave Barry)There are certain pursuits which, if not wholly poetic and true, do at least suggest a nobler and finer relation to nature than we know. The keeping of bees, for instance, is a very slight interference.(Henry David Thoreau, Paradise (to Be) Regained. Democ ratic Review, Nov. 1843) Before long I came to regard all kinds of activities - asking for more toast in a hotel, buying wool-rich socks at Marks Spencer, getting two pairs of pants when I really needed only one - as something daring, very nearly illicit. My life became immensely richer.(Bill Bryson, Notes From a Small Island. Doubleday, 1995)ensure that you use specific and relevant examples;include multiple examples to make your point; andprovide an effective argument Functions and MethodsBecause examples are so important for clarification, adding interest, and persuasion, writers rely on them all the time, even when they use other patterns of development. Thus, you will see examples in essays developed largely with cause-and-effect analysis, process analysis, comparison-contrast, and other patterns or combinations of patterns. Say, for instance, that you are using cause-and-effect analysis to explain why sexually active teenagers often do not use birth control. Once you note that teenagers may not always understand when and how pregnancy can occur, you can illustrate with an example you read of a 15-year-old who became pregnant because she thought she was safe since it was her first sexual experience.Regardless of your purpose for using exemplification, your examples will support, clarify, or explain a generalization, which is a statement of something that is typically true in your own life or in a broader context.(Barbara Fine Clouse, Patterns f or a Purpose. McGraw-Hill, 2003)Whether example is a supporting mode or the dominant technique, you need to(W.J. Kelly, Strategy and Structure. Allyn Bacon, 1999) Examples of SuperstitionsMany superstitions are so widespread and so old that they must have risen from a depth of the human mind that is indifferent to race or creed. Orthodox Jews place a charm on their door-posts; so do (or did) the Chinese. Some peoples of Middle Europe believe that when a man sneezes, his soul, for that moment, is absent from his body, and they hasten to bless him, lest the soul should be seized by the Devil. How did the Melanesians come by the same idea? Superstition seems to have a link with somebody of belief that far antedates the religions we know - religions which have no place for such comforting little ceremonies and charities.(Robertson Davies, A Few Kind Words for Superstition. Newsweek, Nov. 20, 1978) MementosIn the small, shabby apartment there were mementos of other places, other things. There was, for example, a childs day bed folded up in a corner of the living room. Toys - if you opened the closet door too quickly - fell on your head. Tiny scuffed white shoes were still hiding - one of them, anyhow - under the headboard of the bed. Small worn dresses, ripped, faded or in good repair, hung on nails in a small back room.(Alice Walker, Meridian. Harcourt Brace, 1976) Memories of Autumn in EnglandSoon it will be the endless evenings, fraught with old, thin memories of Bovril and Sooty, wet streets, lighting-up time, tentative girlfriends gone away to university, beer and colds, waiting outside Halfords for the number 29 bus, melancholy nights with headlights making patterns on the bedroom wall. Autumn is a Sunday evening indefinitely expended. It is the season of the provinces, bedsits in Sheffield, Cardiff sea-mists, raincoats and station platforms, desolation and loss.(Michael Bywater, The Chronicles of Bargepole. Jonathan Cape, 1992) The Lighter Side of ExamplesIt is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much - the wheel, New York, wars and so on - whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man - for precisely the same reasons.(Douglas Adams, The Hitchhikers Guide to the Galaxy. Pan, 1979)

buy custom Fractures and Myopathy essay

buy custom Fractures and Myopathy essay A fracture may be defined as a crack or break in the bone. Fractures result from excessive pressure exalted on the bone surface or due to weakening of the bones due to a medical condition, also called osteoporosis (Cavendish, 2008). Generally, fractures can be categorized as closed or simple where the skin is still intact with the bone, or as open or compound in which there are wounds within the fracture or where it is exposed to the surrounding, thus can be easily contaminated. Fractures can be complete, where broken bones are completely separated, or incomplete (greenstick) where broken bones are not completely separated. Impacted fracture is where the bone-ends have been drawn together, avulsion fractures result when a portion of the bone is pulled off by a tendon whereas pathologic fractures result from minor injuries to bones already weakened by diseases. Fractures may lead to excessive loss of blood through bleeding, swellings and itching around the affected areas and overall body weakness. Bone fractures are characterized by extreme pain due to breaking of the periosteum, edema of soft tissues caused by bleeding from periosteal blood vessels which evokes pressure and pain, muscle spasms and swelling at the fracture site. Some people also experience paralysis or itchiness in areas below the fracture. Weakness and inability to bear weight may also indicate the presence of a bone fracure (Egol, Koval Zuckerman, 2010). Diagnosis of fractures involves assessing the history of the fracture: how, when, where and why it occurred. This is often followed by pain control and minor operations. Treatment include First Aid to prevent bleeding, covering open wounds, X-Rays of affected areas, maneuver of displaced bones, and anesthesia treatment for severe fractures, surgery and physical therapy to repair fractures. Pain relievers and muscle relaxants are also administered. People should avoid risky activities and reckless behaviors that may increase chances of accidents. One should wear protective clothes when involved in exposure activities such as construction and sports. Those with fractures should seek medical attention immediately and take more of Vitamin C and Zinc supplements to promote healing of the fractures. Myopathy Myopathy refers to a condition in which muscles of the body fail to function properly due to weaknesses in their fibers and strands. Myopathy is primarily associated with body muscles only. Other forms of myopathy may include muscle spasms and cramps (Lawrence, 2011). Myopathy is caused by muscle weakening, spasms or tetany and inflammations of the muscles. It develops due to genetics (inherited) or acquired conditions of the muuscles that may result from fatigue, body dehydration or stiffness. Vinken suggest that myopathy usually takes two forms; inherited such as nemaline, congenital and mitochondrial Myopathy, and acquired myopathy for example polymyositis and dermatomyositis (Vinken, 1992). Myopathy causes body weakness, inflammation of muscles, dysfunction of the metabolic system and muscle rigidity thereby hindering free movement. In comparison, acquired myopathy resolves quicker than inherited myopathy. They also show varied symptoms in different individuals. Myopathy is generally characterized by weakness of muscles, general body weakness and inactiveness and sometimes muscle pains. In rare cases, a person may pass out discolored urine. Treatment of myopathy starts by undergoing diagnosis testing, after which drug therapy, massage and acupuncture and yoga may follow. Physical therapy and minor surgery may be used as well. Pain management is usually essential. Full medical care may involve administration of immune-suppressive drugs that ease inflammation, for example, Trexall (Kagen, 2009). People who are experiencing muscle cramps and inflammations should seek medical attention as soon as possible. It is advisable to do regular exercises to increase muscle flexibility and blood circulation within the body, muscles and nerves. Buy custom Fractures and Myopathy essay

Reasons For Failureof an Estimated 66% of all Change Initiatives Essay

Reasons For Failureof an Estimated 66% of all Change Initiatives - Essay Example Change initiatives come under different names such as total quality management, restructuring, cultural change and rightsizing among others (Ismail 2011, p. 3). The main drivers of change include mergers and acquisitions, innovation, technological change, decreased sales or market share and reorganization. Other drivers of change are globalization, a sense of urgency and the case when 75 percent of the leadership in an organization honestly gets convinced that the organization, as it is currently, is not an acceptable plan (Kotter, 1995, p. 3). However, the main motivation behind organizational change is to enable it to deal with a new and more challenging market by introducing changes to the way it conducts it activities. Despite the critical role that organizational change plays, failure to maintain significant change occurs time and again (Kotter 1995, p. 3). This is even despite the fact that a significant amount of resources is invested in such initiatives as highly talented hum an resources and high capital investment. As noted by Ismail (2011, p. 3), changes intended to target improvement of quality, enhance culture and turn around corporate collapse only end up giving lukewarm results. They assert that more than 66 percent of these change initiatives fail miserably (Ismail 2011, p. 4). The paper seeks to presents the reasons behind such high failures of organizational changes. Reasons Why Change Initiatives Fail According to Kotter (1995, p. 3), after observing various organizations – be they large or small organizations – introduce change, only a few have been successful. Most of these change initiatives fail during the course of their implementation. The basic lesson learnt from the successful initiatives is that the process of change goes through phases which require a considerable length of time. In case a step is skipped in the process of change, the organization can never get satisfying results (Harris 2006, p. 37). In addition, any m istake made during any of the steps can spell doom for the success of the initiatives. One of the major mistakes which can lead to failure of the change initiative is failure to establish a large enough sense of urgency. Every successful change initiative starts when some persons or a group in an organization assess the competitive situation, technological trends, market position and financial standing (Harris 2006, p. 38). After identifying any drawback in the performance of the organization, such individuals are able to communicate such information pointing out to the potential risks and the potential opportunities available. In organizations which go through successful change, such information is communicated in a timely manner and the organization begins aggressive measures to bring changes. However, some organizations fail right from this initial step. As stated by Cummings (2008, p. 37), people are the greatest impediment to change. Consequently, when a proposal to bring chang es to the organization are suggested, organization executives start feeling that introduction of changes can result in reduced morale among employees, the senior management will be apprehensive to such change proposed and that change may run out of control. Additionally, the executives may fear that the change could negatively affect the short-term targets of the business, that the stock prices would be negatively affected and that they can be blamed for causing

Outline the key arguments of Plato - Analyze the above arguments given Essay - 1

Outline the key arguments of Plato - Analyze the above arguments given Platos main theses - Compare those arguments to Butler - Essay Example According to him, the difference amid man and woman is merely biological whereby both sexes play specific roles in procreation. Consequently, this thought and understanding of gender as irrelevant, prompted numerous intellectuals to conclude Plato was a feminist. Primarily, this is because of his argument regarding inclusion of both sexes to assume same roles concerning nation building without considering humanity’s biological differences, which is beyond human intervention. Women ought to have equal say as their male counterparts as per Platonic arguments because they are capable of delivering as necessitated and even exceed society’s expectations. Hence, this prompts Plato among all other philosophers to emerge as the modern day’s democratic ancestor due to his perspective regarding gender. However, in the execution of same duties or roles by both sexes, Plato seems to have a soft understanding concerning jobs’ allocation without giving clear explanation . Since, women and men guardians cannot tolerate similar severity of their respective jobs, whereby the latter environment or jobbing setting is a bit tougher than the females’. Probably, this is due to the biological differences amid the two sexes where the males’ physique is more muscular than that of female. Therefore, Plato presumes expounding more concerning these differences and after terming the issue of gender as irrelevant in allocation of duties. Besides Plato’s strong stand regarding gender irrelevance in the allocation of jobs and undertaking diverse roles in the society, he admits each sex has a responsibility to undertake. Mainly, the basis of the two sexes encompasses biological differences where women according to the Plato’s arguments embrace the role of mothers and being wives. These roles are irrefutable and nature dictates them to assume that course, which is being human intervention. However, other roles especially those which encompassing diverse city’s

Peel Memorial Hospital Case Analysis Essay Example for Free

Peel Memorial Hospital Case Analysis Essay Introduction Prior to the 1990s, generous government funding allowed Canadian health care facilities to provide excellent service and quality. In the early 1990s, increasing health care costs have changed government funding, requiring providers to be more financially accountable. In the mid-1990s, hospitals and regional health authorities across Canada were under siege from funding restraints, mergers and forced closures. At the same time, the healthcare industry was focused on delivering high-quality patient care and aligning the key stakeholders to the newly created vision. To evolve and to survive, Peel Memorial Hospital (PMH) implemented the Balanced Scorecard performance management system and that is the focus of this case study. Also highlighted are the value of and the benefits to be gained when best practices from the corporate sector are successfully adapted to the health care environment. History and Issues Peel Memorial Hospital (PMH) in Brampton Ontario lacked measurable targets and tired Mission Statement that tried to be all things to all people (Harber, 1998). Internal surveys revealed that employees were unclear on the organization’s strategic direction and the linkage of various programs and initiatives undertaken. In 1994, PMH embarked on a comprehensive Continuous Quality Improvement (CQI) training program for all staff which was followed by a burst of departmental and interdepartmental improvement initiatives. The hospital management looked closely at whether time, money and energy were being focused on the key clinical and business processes. Meanwhile, the hospital employees wanted to know how the evolving program management structure relates to PMH’s move into a patient focused care model; how these organizational development initiatives tie in with PMH’s move to shared governance models for nursing and the professional discipline; and where the fit for CQI and new computer system were. Working with Xerox Quality Services, PMH identified the â€Å"balanced scorecard† solution as a good fit for PMH and an effective vehicle to further evolve the organization. In 1995, PMH adopted the balanced scorecard system to measure its performance. Performance Management System Analysis The use of balanced scorecard in hospitals as part of their performance management and strategic management system has increased substantially. These scorecards incorporated the concern of the hospitals’ stakeholders, focused on the hospitals’ processes, and included both financial and non-financial indicators for performance measurement. The balanced scorecard at PMH included six categories of business with 23 data elements that were the drivers of the performance results. At the center of the Integrated Management Model framework was the Patient and Community Focus. The other five categories of business were Management Leadership, Human Resource Management, Patient Care Process Management, Quality Tools and Information Utilization, and Performance Results, and their interrelationship was identified in the framework (Harber, 1998). â€Å"The first year of implementation included objectives that identified the need for corporate measurement tools such as patient and st aff/team satisfaction† (Harber, 1998, p. 60). During year two of implementation, the Integrated Management Model was streamlined to reduce the data elements. By now, PMH had become more adept at managing and understanding the causal relationship between performance indicators and performance results. It had a good idea of which performance results help to drive performance results in other areas. Although the development of the balanced scorecard was a major undertaking and the development of performance measures a challenge, the implementation of balanced scorecard at Peel Memorial Hospital was a success as the satisfaction level from patient rose from 89 percent to 95 percent and the staff satisfaction survey participation rose from 33 percent to 75 percent. Also, PMH achieved a better understanding of where to invest time and money  in learning objectives and the ability to relate mission and vision statements to performance. It also enables PMH to become the lowest-cost provider in its peer group. The balanced scorecard provided PMH the ability to translate the hospital’s strategic objectives into a coherent set of performance measures as well as to align the seemingly disparate elements with organizational objectives. Conclusion Mello (2011) says that performance management systems can significantly impact organizational performance and process. The achievement of organizational goals requires a sensible balance between managerial commitment to the strategic interests of a business and to the human interests of its everyday operation at every level. The successful in health care management will depend on organizations and top executives balancing quality and customer satisfaction with adequate financing and long-range goals. The balanced scorecard not only provides a framework for establishing performance measurement goals but also incorporates continued quality improvement throughout the organization. Today, more and more Canadian hospitals have adopted balanced scorecard as their strategic management system. References Mellow, J. A. (2011). Strategic Human Resource Management. Mason, OH: South-Western Cengage Learning. Chapter 10, p. 438-454. Harber, B. W. (1998). The Balanced Scorecard Solution at Peel Memorial Hospital. Hospital Quarterly, p. 59-63.

The Great Gatsby and the tainted American Dream Essay -- essays resear

Benjamin Franklin coined the phrase, â€Å"American Dream† during the early infancy of our country, proposing this dream as, â€Å"That pursuit of a better existence †¦ [and] a higher quality of life through hard work, determination, and devotion.† While this may be what many of the characters in The Great Gatsby believe (Jay Gatsby in particular), one critical ideal is discarded in Fitzgerald’s twisted refinement of Franklin’s definition: morality. It is apparent that Jay Gatsby achieves his wealth and social status through illegal and immoral means, such as bootlegging alcohol. The irony becomes remarkably stunning when one realizes that the section of Franklin’s autobiography, which outlines his method for achieving this dream, is entitled â€Å"Moral Perfection†. Fitzgerald presents a dark satire by portraying the immoral Jay Gatsby as an icon for the decay of the dream Franklin proposed and promoted so avidly. Fitzgerald masterfull y allows the reader watch the evolution of Franklin’s American dream from its fertilization in the ambition of James Gatz to its dominance over Gatz’s life, eventually spawning Jay Gatsby (Gatz-bye) a self-destructive man holding on to a dream that can never become a reality. In addition to Gatsby’s delusional pursuit of happiness, Nick Carraway, our narrator, suffers from the same addiction to a dream, which, if made true, will never live up to its expectations. It is obvious that Nick envies Gatsby, hence the title of the novel. Nick is in awe of Gatsby’s wealth, social power and moreover, and most of all, the carefree lifestyle it allows. Nick, at the same time he is completely unaware of the illicit means by which Gatsby has gained his wealth. Following Gatsby’s death at the end of the novel, Fitzgerald shows Nick’s awakening from his dream to persuade the reader to walk away from his novel understanding the lesson that Nick learns from Gatsby’s folly. Fitzgerald strives to expose a striking realization that the American dream that Franklin proposed will never be able to deliver its promise of â€Å"a better existence† in a society where morality is tossed aside so casually. Fitzgerald litters the novel with a cast of characters who are struggling to chase either emotionless dreams or impossible ones. All of these other characters suffer from this plague of disillusionment that has come to be known as a staple in modernist writing. Morality... ...ended up had he followed Gatsby and taken that â€Å"job† offer. Tom and Daisy both suffer from the sins of gluttony and avarice that dominate their dreams of happiness, they can’t get away from thinking that the more they own the happier they’ll be. This can be seen in the way Tom mourns little for Myrtle, but only worries about himself when George comes to see him after Myrtle’s death. If he feels a little hurt it’s because he’ll have to go out and find another mistress, and we can’t say for sure whether or not he will. Fitzgerald is bent on making sure the readers take away one message, there is no more American dream. He doesn’t stop there though, he goes on to warn his readers that if you don’t believe him and decide chase your personal American dream and shoot too high or too low, you will end up miserable, possibly for the rest of your life. Lastly, there is no doubt that this novel’s message about the d ecay of the American dream is solely focused on an audience facing some of the most vastly changing times in our civilization’s history and a warning that just like Jay Gatsby found out, there is no way to reclaim the past, that American dream, Franklin’s American dream is gone.

The Unrealistic Portrayal of Women in the Media

Media is one of the most influential aspects of modern society. It plays an enormous role in setting societal standards and depicting how people, especially women, should act and appear. In everything from advertising, television programming, newspapers and magazines, to comic books, popular music, film and video games the media sets unrealistic standards for women. These unrealistic depictions of the role that women must play, and the image that women must have in order to be accepted are drastically affecting societies views and the self-worth of women worldwide.In all forms of media, women are grossly misrepresented. Women are most often shown in the home, performing domestic chores; as sex objects who exist primarily to service men; as the romantic interest; as characters who rely greatly on men; as victims who can not protect themselves and are the natural recipients of beatings, harassment, sexual assault and murder. Women rarely play leading roles or roles of significance in m ovies and television shows, and when they do, they are rarely cast as independent or as a hero.Only 16 percent of films feature women protagonists (Richardson, 2011). In 2012, women represented less than one-third of the speaking characters (Eveleth, 2013). For every one female on screen, there were two and a half men. Women are not given enough positive role models. Even in Disney movies, female characters ride off into the sunset at age 16 with a prince they barely know; sending the message that we are reliant on men. Furthermore, almost every single cleaning product advertisement created features a woman cleaning up after her children and husband.Despite the fact that in real life, this concept of patriarchy and women being fragile and weak is largely is outdated, the media continues to portray women in this way. This is sending a entirely inaccurate image of how things should be to society, especially to young girls and women. Women are not only being told to play a certain role in society, but being pressured to look a certain way as well. From young age, women are exposed to the idea that they are supposed to be sexy; tall, have a small waist, be buxom, have perfect skin, etc.All Disney princess movies, however harmless they may seem, show girls sexually. In G-rated children's films, female characters often look just as sexual/revealing as they do in R-rated movies. Many online games for young girls, such as Selena's Date Rush, do a similar thing. The instructions for Selena's Date Rush are simple: â€Å"When Justin comes to pick her up in the morning, she just woke up with no makeup! Please help her complete her makeup before Justin finds out! â€Å"; implying that you are not beautiful enough to be seen until you are in makeup.Additionally, while Barbie is supposed to be a positive role model for children, the proportions of the Barbie doll are humanly unattainable and the outfits that she wears are impractical and revealing. Not only Barbie dolls, b ut other popular dolls such as Monster High dolls and Bratz dolls, promote that same image. These unrealistic role models, that skew the meaning of beauty are present through women's whole lives. There is a constant bombardment of hyper-sexualised, airbrushed images of women as well as messages of needing self-improvement, in all forms of media.Almost all advertisements for cosmetic products and clothing feature digitally modified, underweight models. In fact, the first and only ad campaign featuring average and overweight women is a Dove ad campaign. The Canadian Health Network found that the average female model is not only much taller than the average woman, but weighs nearly 25% less (ojejwow, 1996). Even commercials about obtaining a healthy and physically active, lifestyle feature the presence of very thin actresses with a wide range of body and facial cosmetics. This leads to the assumption, that only thin women can be beautiful and healthy.Also, three-quarters of women's mag azine covers feature articles about overhauling one's physical appearance and studies indicate that nearly three-quarters of all female characters in sitcoms are underweight, and those that are overweight are often the subject of comments or jokes about their bodies made by male characters (â€Å"Portrayal of women,† 2009). Everywhere that young girls and women turn they are faced with the idea that their looks are everything, that pleasing the male gaze is paramount and that hiding their â€Å"imperfections† and making themselves sexy is the sum total of their value.It is only when one looks at all of these things together that one starts to realise the immense impact it might be having on them. The way in which women are portrayed in the media has an overwhelming negative effect on society. Media reinforcing the idea that women are weak and nothing without men continues to create problems with the way that women are treated and viewed by society in the workplace and in many social situations.It also creates problems in the way that women treat and view themselves, especially in relationships. 1 in 3 girls between the ages of 16 and 18 say sex is expected for people their age if they are in a relationship (â€Å"Statistics,† n. d. ). Unfortunately, women are often pressured to conform to societies standards regarding sex and relationships, especially as adolescents. Media constantly creating unrealistic standards for beauty is effecting the physical and mental health of women and girls.In one survey nearly half of nine- to twelve-year-old girls said they wanted to be thinner and had either been on a diet or were aware of the concept of dieting and in another study in one study half of girls ages 16-21 said they would undergo surgery to improve their bodies (â€Å"Body image- girls,† 2012) Anorexia Nervosa & Related Eating Disorders, Inc. (2011) says that one out of every four college-aged women uses un-healthy methods of weight con trol- including fasting, skipping meals, excessive exercise, laxative abuse, and self induced vomiting. Eating disorders have become more and more prominent in young women.Psychological factors that cause these disorders include low self-esteem and feelings of inadequacy or lack of control, which are often caused by the unrealistic standards set by media. Even if eating disorders are not an issue, self-esteem problems frequently are. Dove's Real Truth About Beauty research (2011) revealed that by the age of 14, 55% of Canadian girls feel pressure to be â€Å"beautiful†. By the time they are 29, this number increases to 96%. This industry has gone too far in pushing a dangerously thin, unrealistically â€Å"beautiful†, misguided image that women, and young girls, try to emulate.The harsh reality that low self-esteem, low self- worth, and feelings of inadequacy are evident in almost all women's life in some form is not one to be taken lightly. Media, while providing peop le with information and entertainment, also affects people’s lives by shaping their opinions of and attitudes toward society and themselves. This is particularly relevant pertaining to the image of women in the media. Mass media still uses gender stereotypes and unrealistic definitions of beauty to reach the consumer, and the effects that these tactics have on women are severe.With most women facing oppression regarding gender roles of some form and with only 4% of women being able to call themselves beautiful (â€Å"Surprising Self-Esteem Statistics,† 2011), it is clear that change needs to occur. The media needs to stop using underweight women to sell products to every day women, instilling feelings of inadequacy in women in order to sell products, presenting women in sexual, dependent, or domestic roles and need to begin instilling self-worth in young girls and women of all makes and give them positive role models.Changing the media's projection of woman has been a consistent agenda of the women's movement since the early l960s. However, little has happened and it will take an enormous shift in the mentality of media producers and society itself before a great deal can happen. For now, if people become aware of the stereotypes and teach critical viewing skills and the real meaning of beauty/equality to young girls and one another, perhaps they will be less likely to succumb to the effects of the unrealistic standards that the media has put in place for all women.

Drink in Trend: Thailand Essay

Ready to drink tea ?In the past 1 to 2 years, ready to drink tea market seem declining. But in the first half of 2008, ready to drink tea market grew 16% in market value and 13% in quantity while the entire beverage market grew 5% only. This is the result of intensive marketing activities in the market. ?Consumers perceive that green tea is for health and wellness whereas black tea is for refreshment Source: Pepsi Co Trading Co. , Ltd Source: Oishi Source: T. C. Pharmaceutical. Total market value: Bt. 3,600 million Lipton? Lipton is the market leader of black tea segment (with 80% market share0 ? In the first half of 2008, Lipton ready to drink tea grew 30%. ?Lipton launched Lipton 9 to create an image of Lipton as the expert in tea products. 3-4 years ago, Lipton Wave green tea was not succeed and withdrew from the market. ?The selling point of Lipton 9 is new green tea product with 9 kinds of herbs. Asian believe these herbs are good for health. ?Thailand is the first market that for Lipton 9 ?Target group: female aged 20-39 years / with health and beauty conscious. ?A Bt20 million marketing budget has injected to build awareness of the new product with product trial road shows for 900,000 consumers, advertising through major media channels and photo contests on www. lipton9. com. ?Sermsuk expects Lipton 9 to carve out 4-5% of the green tea market this year ? Product price of Lipton 9: can Bt. 14 and PET bottle Bt. 18 ? Key person: Mr. Isaress Sundravorakul, marketing manager of Serm Suk Ms. Ratchada, non carbonated drink director, Pepsi Co Oishi. ?In order to tap the functional drink trend, Oishi launched green tea product with chlorophyll – substance in green plant which helps to improve body’s blood circulation and increase oxygen level. ?Marketing budget for launching Oishi green tea – chlorophyll: Bt. 10 m ? Key person: Tan Paskornnatee, managing director Puriku ?Puriku’s mixed berry flavor not only creates a big success for the brand but also a new trend and category for ready to drink tea market: tea + fruit juice. Even Oishi, the market leader, has to follow and launched Oishi green tea mixed berry flavored at the same size 350 ml. ?Puriku fruit white tea is positioned as refreshment drink for teenagers aged 12-17 years instead of functional drink for adult. It is because functional tea drink consumed time to educate consumer; and adult with health conscious prefers drinking water and fruit juice. Moreover, teenagers love the sweet and sour taste of fruit tea. ?Other than sell in 500 ml bottle and priced Bt. 20 as other brands, Puriku put its fruit white tea in smaller bottle 350 ml and sells Bt. 12 a bottle. It gets a well response from teenagers whom live in other provinces and has limited pocket money. ?Strengthen the brand image by adapting famous duo boy band â€Å"Golf , Mike† as presenter ? Puriku will launch new flavor every year. Currently Puriku has 4 flavors. ?Key person: Suwandee Chaivaroot, marketing manager Zenya ?Zenya has released two functional green tea products: 1. Zenya light plus fiber (same taste as original flavor but amount of calories reduced by 50%) and 2. Zenya C 100 plus (added 100 mg of vitamin c) Functional Drink ?Even functional drink’s market value grow double every year but it is still not very popular in Thailand market because: oThais do not accept the product yet. It has to take longer time to educate the consumer. For examples, I Firm from Unif and Alive from Coca Cola, which entered the market too early, has been withdrawn already. oStrong advertising restriction. Even the product has got Thailand’s FDA approval; it cannot advertise all its benefit to consumer. ?Now only B-ing of Singha Corporation is still active in this market. It has just launched the 4th formula â€Å"B-ing Relax† into the market in May 2008. o4 formulas: 1. B-ing Fine (provide vitamins for immune system) ; 2. B-ing Boost (provide amino for burning fat and energy); 3. B-ing Comfort (provide fiber for digestive system); and 4. B-ing Relax (for reduce stress) oUnlike other brands which have only one formula with different flavors, B-ing has up to four formulas. This strategy helps to build confidence to consumer and can fulfill needs of different target group. Market Value of Functional Drink YearMillion Baht 2006500 20071,000 20082,000 Beauty Drink ?A category of functional drink which is blooming ? Collagen is the most popular ingredient in this category ? Sappe ?Market leader and the first brand of functional drink that use beauty as a selling point ? Launched in December 2006 by Saap Anan? Distribution channel: in first 5 months, it was distributed in 7- eleven only. ?Target group: female 20-45 years ?Keys of success: oAdvertorial in TVC program and P. O. P. (no above the line activity) oBeauti Drink’s formula: fruit juice + beauty ingredients in 365 ml bottle. It can be drink more often than milk and 100% fruit juice because it contains only 12% fruit juice. So other than beauty purpose, Sappe can fulfill the thirsty purpose as well. ?Product: oBeauti Drink Collagen 1000 mg oBeauti Drink Co Q10 oBeauti Shot Collagen 3000 mg + Fiber 2500 mg oBeauti Shot Co Q10 + Grape seed extract Meiji Beauti ?Launched in 2007 by CP-Meiji. ?Product strategy: beauty yogurt ?In order to compete with Dutch Mill which gains 90% market share of yogurt market, CP-Meiji build a new segment. Beauty yogurt is differentiated from fruit yogurt of Dutch Mill. ?Marketing budget: 50 million baht ?Marketing activity: above the line and below the line activities (movie preview and sampling). ?After conducted a consumer research, CP-Meiji found that the brand image of CP-Meiji is not young. So the packaging has been redesigned. ?Product: oBeauti Detoey – with honey and lemon for detoxify oBeauti Bright – with collagen for good skin oBeauti Miracle – with apple cider and honey for well being ? Key person: oDr. Kinggard Pattarathamas, assistant to marketing director oPaisan Chonbanyatcharoen, managing director CP-Meiji’s shares in different markets Market Total Market Value Share of CP-Meiji Pasteurized milk 3,500 million baht 51% Drinking yogurt1,500 million baht7-8% Yogurt (in cup)2,500 million baht10% Healthy Drink ?In the past, the target audience for healthy drink is sportsman aged around 20 years and 40-50 years. Nowadays, health conscious trend is expanding the consumer base. People whom do not play sports also drink healthy drink ? Market value: 1,000 – 2,000 million Baht. (estimated by Sahaphattanapiboon) i-Healti ?Launched in May 2007 by Sahaphattanapiboon ?Product strategy: added Co Q10 (substance which is important for good health and skin) ? Marketing budget: 70 Bt. ?Major distribution channel: 7-eleven and member system ?Packaging: oFirstly there was a lady image on the label to avoid Thai FDA restriction on healthy drink. But later on the lady image has been removed in order to capture male consumers. oRed color is selected because it is a powerful color ?Keys of success oUsed skin doctor as presenter at the beginning and now use Miss Thailand oBoth above and below the line activities (ie.road show) oSmall bottle: 100 ml / bottle. Less quantity makes consumers perceive that it is effective and 100 ml can be drink for refreshment as well. oAffordable price: Bt. 25 / bottle. Consumer can drink everyday. ? Product: oi-Healti Q10 oi-Healti Q10 Lite (actually it is a sugar free formula but Thai FDA did not permit to put â€Å"sugar free† on label so i-Healti Q10 Lite put â€Å"Low Calorie† instead. ) ? Key person: Pennapa Tanasarasin, director Peptein ?Launched in Jan 2008 by Osotspa ?Product strategy: added soy peptide (substance for good brain performance) ? Imported soy peptide from Japan? Marketing budget: 400 million baht ?Sales target 2008: 300 million baht ?Osotspa had set up a new unit called â€Å"marketing department for health and functional beverage†. Each year it plans to launch one new product. ?Major distribution channel: 7-eleven ?Product: oPeptein 4000 oLaunched in Jan 2008 oSell at Bt. 38 / bottle (100 ml) oTarget group: teenager, young adult, and first jobber oPeptein 8000 oLaunched in Feb 2008 oSell at Bt. 68 / bottle (150 ml) oTarget group: adult aged 40 years old up oKey person: Prathan Chaiprasit, senior deputy director Brane Fit ?Launched by Ajinomoto. ?Product strategy: positioning as brain food (Brane Fit) and skin food (Skinn Fit) ? Healthy food and drink will be a new business unit of Ajinomoto. And it will launch at least one product a year. ?The strength of Ajinomoto is the know-how in healthy drink from mother company in Japan ? Major marketing activity: sampling ?Target group: student and worker ?Product: oBrane Fit oSkinn Fit ?Key person: Pichit Kusamit, managing director Trend # 1: Sugar-free ?Sugar-free soft drink category is blooming while the overall soft drink market does not grow in the first half of 2008. Consumers become more health conscious and the taste has been improved to be similar to classic formula. Source: Coca Cola Thailand ?Coca-Cola (Thailand) Co has spent 50 million baht for its Genzero campaign, aiming at strengthening its leadership in the sugar-free carbonated beverage segment. The campaign was designed to strengthen the success of Coca-Cola Zero by appealing to the emerging trend among teenagers and young adults to break free from stereotypes. Coke Zero was launched in May 2007 and now has a 43% share in Thailand’s sugar-free carbonated beverage segment, estimated to be worth two billion baht.? Key person: Chuenhathai Vuntanadit, regional marketing director (Coca Cola) Trend # 2: Sesame Soy milk market share by brands Vitamilk50% Lactasoy35% DNA 12% Others 3% Source: Vitamilk ?The intensive marketing activities of hi-calcium milk Anlene and Calcimex in the past few years has created a bone health conscious among Thai consumers. Soy milk companies catch the trend by adding black sesame, which is rich with calcium, into their products. And this soy milk’s category is now in full blossom. DNA ?DNA soy milk was introduced into the market 4-5 years ago by Dutch Mill. ?In order to compete with other two major players in the market: Vitamilk and Lactasoy, DNA is positioning as â€Å"hi-calcium soy milk† with black sesame. Now DNA is the market leader of this segment. V-Soy ?Vitamilk launched V-Soy in 2006 ?Positioned as hi-calcium soy milk and targeted at male consumer. ?Three flavor: double black sesame, white sesame, and no sugar Vitamilk ?Sales of Vitamilk original formula dropped in the first half of this year. It is because 1) glass bottle was short of supply; 2) retail price of Vitamilk UHT 250 ml increased 2 baht to Bt. 12 but rival, Lactasoy, remained price at Bt. 10 and added quantity to 300 ml. Vitamilk flights back with Vitamilk to Go in Black 300 ml (glass bottle) and 330 ml (UHT). The 330 ml pack sells at Bt. 10 / box until end of this year. ?Key person: Chanid Suwanprim, marketing manager of Greenspot Foremost Hi-5 ?Foremost launched the cereal flavor soy milk in end of 2005. ?Unlike other products on the market, Foremost Hi-5 contains black sesame, brown rice, barely and wheat germ. Anlene ?Anlene also launched soy milk with black sesame. ?Key person: Lalana Boonngamsri, marketing manager of Fonterra Brands (a subsidiary of Fonterra, the world leader in milk and dairy products and the world’s largest milk exporter. Fonterra is headquartered in New Zealand and operates a network of consumer dairy businesses in 40 countries worldwide. ) Trend # 3: Smaller size Recently several brands of beverage introduced small pack into the market with different reasons: Refresh drink ?Decrease in purchasing power. Small pack is cheaper. ?Able to finish the whole bottle in one time ?Can drink several kinds of beverage Samples: oPuriku green tea – 350 ml oOishi green tea – 350 ml oZeny green tea – paper box oSplash (orange juice of Coca Cola) – 180 ml (sells Bt. 10 a bottle / target: kids) oTropicana (orange juice of Pepsi Co) – 250 ml in glass bottle (sells Bt.10 a bottle) oCoke – mini can (sells at Bt. 10) oRed Bull Cola – 325 ml (sells at Bt. 10). Functional drink ?Consumer perceive that small bottle is more effective than the big one. Samples: oBeauti Shot – 50 ml oi-Healti Q10 – 100 ml oSt. Anna – 100 ml oPeptein 4000 – 100 ml and Peptein 8000 – 150 ml oBrane Fit 100 ml Hi calcium milk ?Anlene launched the concentrate formula, which contains 4 times the calcium of regular milk in 110 ml UHT box. ?Target consumer whom get calcium tablet. ?It is very successful. Anlene’s market share jumped from 17% to 38%with in 6 months. The total market values of hi calcium milk is 1,000 million baht. Samples: oBeauti Shot – 50 ml Others Fruit Fit For Fun orange juice: ?15% orange juice drink launched by TC Pharmaceutical for economical and super economical markets. ?Unlike 100% fruit juice which sell in modern trade channels only, Fruit Fit For Fun is applying the same distribution network of Red Bull, Sponsor, and Puriku. ?Ranked no. 3 in 7-eleven after Splash and Tropicana but its share in traditional channel is still far away from DeeDo, the market leader. DeeDo sells at Bt. 10 a bottle (500ml) while Fruit Fit For Fun sells at Bt. 13 a bottle.

Ethnography of Thailand

Ethnography of Thailand Subjects involved in Study The subjects involved in this study are Martin Gutierrez, a first generation immigrant from the Philippines who I met at the local Starbucks while the other is Kelly Twatwanaphong, also a first generation immigrant from Thailand who I met at a small local bookstore. It must be noted that the families of both Martin and Kelly hail from South East Asia and as such there should be a certain degree of cultural similarity which should manifest itself in the type of food eaten. Advertising We will write a custom report sample on Ethnography of Thailand specifically for you for only $16.05 $11/page Learn More My research into the types of food eaten within South East Asia reveals that rice consumption factors heavily into their diet along with seafood and vegetables (Mittal, 1999). Meat and chicken, while evident in plenty of Thai and Filipino dishes, is not considered a main part of their average meal as compared to other cultures such a s those within the U.S., Canada and the U.K. In fact based on my research I can say that western cultures apparently have a greater predilection towards meals that are heavy on protein while Eastern cultures such as those in China and the South East Asia region have meals which are more inclined towards greater portions of carbohydrates (Roy, 2011). In terms of differences in ethnicity, my research into ethnic differences between Filipinos and Thai reveal that both races are actually quite similar in terms of ethnic origin with various theories stating that it was the same proto-culture with varying degrees of migration that created the individual cultures we see in the South East Asian region today (Bentley, 1986). Evidence of this comes from similarities in language tenses, verb usage, as well as genetic, physical and social similarities. What occurred during the interviews Overall, the interviews occurred in the homes of the subjects for this study with some of their relatives ( mother, father, aunts etc.) providing details when necessary. The interview process went rather well with no problems whatsoever. In fact I found both groups rather inviting, which based on research into Asian customs, turns out to be a cultural predilection towards treating guests with respect, patience and great hospitality. Observations at Site When examining the kitchens of the Gutierrez and Twatwanaphong family, both of them looked modern enough yet each of them had baskets of garlic and onions located near the area where they prepare food. Upon asking them why there were garlic and onions located in baskets instead of in the refrigerator they actually responded similarly as well indicating that garlic and onions were the initial ingredients for most of the dishes they prepare. There really werent any differences between their kitchen and that of the average home aside from that. When I asked who prepares most of the meals both groups also explained that it was usually the moth er that prepared the meals. It is at this point that I would like to indicate that this similarity in both ingredients used and who usually makes them is due to the geographical location of both countries (as I mentioned earlier) in which many of the cultures within the region share numerous similar predilections resulting in a distinct overlap in habits, methods of food preparation and social traits.Advertising Looking for report on anthropology? Let's see if we can help you! Get your first paper with 15% OFF Learn More What did the family eat yesterday? When I asked what either family ate the other day the Gutierrez family responded by saying that they ate pork adobo with rice while the Twatwanaphong family had stir friend vegetables mixed with beef strips with rice as well. Is this the same thing they always eat? Actually, when I asked them if this was what they usually ate both families responded by stating that they normally eat a lot of American food (p izza, burgers etc.) as opposed to more traditional dishes. When I asked them why, they gave a rather interesting answer, as it turns out the convenience of American food just makes it far easier to eat as compared to the preparation time it takes for other forms of traditional food. It isnt that either family had lost their traditional roots so to speak but rather due to the fact that most of them are rather busy it was just simpler to have fast food as compared to having to take the time to prepare a traditional Filipino or Thai dish. Traditional Ethnic Dishes Eaten on a weekly basis Gutierrez Family Beef Tapa Pork Adobo Beef Steak Tagalog Minudo Sinigang Twatwanaphong Family Stir fried beef and vegetables Prawn Pad Thai Thai Red Curry Chicken Thai Pork Curry (milder than the red chicken curry) Dishes The Filipino dish Pork Adobo It consists of pork cut into cubes and placed into a pot with the skin and fat of the pig remaining on the pork pieces to add flavor to the sauce. Cu t garlic is added in along with half a cup of soy sauce and vinegar as well as oil. A little bit of pepper, some salt and sugar and afterwards the entire mixture is placed on a stove to cook. Thai stir fried vegetables and beef Consists of cut strips of red and green bell peppers, broccoli, Chinese lettuce, sliced carrots, and a lot of chili peppers. What is first added is diced garlic and onions to some simmering oil. Afterwards, the beef is added in, after allowing it to cook for a little bit soy sauce is added in along with a little bit of oyster sauce. Afterwards a spicy garlic paste and salt are added into the mixture. Once the beef is nearly cooked a lot of chili peppers are added in to give the dish its distinctive spiciness. When the beef is cooked the sliced vegetables are added in and are halfway cooked in order to give them a distinctive crunchiness. Similar Spices Used As mentioned earlier both ethnic groups prominently use garlic and onions in a variety of their dishes as well as ginger however the one spice that differs between Filipino food and Thai food is that Filipinos generally use pepper while Thai food apparently uses a lot of chili’s of varying types in order to add a lot of heat to the food. Advertising We will write a custom report sample on Ethnography of Thailand specifically for you for only $16.05 $11/page Learn More In fact this is where most Thai and Filipino dishes differ in that Thai dishes are generally hotter due to the presence of large quantities of chili’s while Filipino dishes are generally somewhat salty or sweet. Healthiness of the dishes When examining the dishes that were served it was immediately apparent that the Thai dish was healthier than the Filipino dish. Pork adobo had far higher quantities of fat and salt as compared to the stir fried vegetables and beef and as such can be considered rather unhealthy. In fact based on my research regarding the high quantities of chili peppers in Thai dishes a chemical called capsicum which is present in all peppers which gives them their distinctive heat is actually beneficial for the body since it helps to lower blood pressure and cholesterol. On the other hand the Filipino dish would most likely increase a persons cholesterol levels due to the sheer amount of fat present. Shopping for Ingredients When I asked the homemakers of both families whether they shopped at certain specialty stores in order to get the ingredients they use it was rather surprising that they said that most of the ingredient that go into the dishes they make can actually be found at local supermarkets with the exception of the chili garlic paste that the Twatwanaphong family uses. As it turns out both familys had to change some aspects of their cooking when they migrated and as such the dishes that they make now are a combination of traditional recipes with certain alternative ingredients being used when necessary. Similarities and Differe nces When examining both ethnic groups I have to say that there are more similarities than there are differences between them. In fact when I heard both families speak in their native tongue there were some words that were similar and as such is indicative of a common cultural ancestry somewhere down the line. On the other hand there is a distinct difference in the types of foods made with Filipino cuisine utilizing more salt and oil while Thai cuisine utilizes more chili peppers and is somewhat less salty. On the other hand it must be noted that the diet of either ethnic group when compared to the typical American diet is far healthier in comparison due to its focus on seafood, vegetables and healthy carbohydrates as compared to an American diet that is heavy on fat, empty calories and sugars.Advertising Looking for report on anthropology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reference List Bentley, G. (1986). Ethnohistory, 33(1), 97. Retrieved from EBSCOhost. Mittal, A. (1999). Behind Indonesias Hunger Myth. Earth Island Journal, 14(4), 32. Retrieved from EBSCOhost. ROY, P. (2011). Easy, crowd- pleasing Thai. Ottawa at Home, 41. Retrieved from EBSCOhost.

Prostitution and Academic Search Premier Essay

Prostitution and Academic Search Premier Essay Prostitution and Academic Search Premier Essay 1) Murphy, Lyn Stankiewicz. "Understanding The Social And Economic Contexts Surrounding Women Engaged In Street-Level Prostitution." Issues In Mental Health Nursing 31.12 (2010): 775-784. Academic Search Premier. Web. 14 Apr. 2013. â€Å"Prostitution involves the exchange of sexual services for economic compensation. Due to the sexual promiscuity surrounding prostitution, women involved in prostitution constitute a high-risk group for contracting and transmitting STDs, including HIV. Prostitution is not only a public health concern, but also an economic one. Cities throughout the United States spent an average of $7.5 to $16 million per year enforcing prostitution laws and addressing negative outcomes associated with prostitution. Thus, women involved in prostitution are a cause for concern from both public health and economic perspectives. However, little is known about why women remain in this type of behavior given the risks prostitution presents, and even less is known about how to intervene and interrupt the complex cycle of prostitution.† 2)Loveday Penn-Kekana, et al. "Men, Prostitution And The Provider Role: Understanding The Intersections Of Economic Exchange, Sex, Crime And Violence In South Africa." Plos ONE 7.7 (2012): 1-10. Academic Search Premier. Web. 14 Apr. 2013. South African policy makers are reviewing legislation of prostitution, concerned that criminalisation hampers HIV prevention. They seek to understand the relationship between transactional sex, prostitution, and the nature of the involved men. Methods: 1645 randomly-selected adult South African men participated in a household study, disclosing whether they had sex with a woman in prostitution or had had a provider relationship (or sex), participation in crime and violence and

Considering Pakistan as a Country Attracting the Tourists, Developing Research Paper - 1

Considering Pakistan as a Country Attracting the Tourists, Developing Strategies - Research Paper Example The strategy that we think suits Pakistan the best is to attract tourists on the basis of the adventurous spots. This is because there are many out there in Pakistan and all they need is a bit of development and proper marketing techniques. Now once the potential market has been explored it is important to decide will it be mass marketing or niche marketing. As far as this industry is concerned it will be widespread marketing but niche in the way that only for those who have the wish to indulge in adventurous activities. However, the struggle does not end here and a perfect marketing strategy including the most suitable marketing mix should be formed in order to carry out the plan successfully. This means deciding on the seven Ps of marketing. Once the various spots of adventures have been selected the whole package should be determined as to what all facilities will the tourists receive once they come and visit. After this promotion and education are important to answer when and how and all similar questions that can arise in the minds of prospective visitors. Apart from this in every service that is provided there are individuals involved who are representative of the company and interact directly with the consumers. They play a crucial role and thus it is important to determine a strategy related to them even. The right combination of all the factors can bring about a package that would be attractive to all and will increase the flow of tourists in the country which will, in turn, bring several benefits to the overall economy. Tourism is an industry through which a country can earn fortunes and do wonders for the economy.  

Airport security - Government's use of invasive pat-downs and body Research Paper

Airport security - Government's use of invasive pat-downs and body scans are essential to ensure passenger safety - Research Paper Example Ten years may have come and gone, yet the consequences of that singular event have forever changed the outcome of human civilization (Mitcherner-Nissen, Bowers and Chetty, 2011). The 9/11 terrorist attacks have invariably led to the tightening of security measures being undertaken all over the world. In the United States, legislative enactments have been undertaken placing security administration and defense management among the considerations to be deemed as state priorities (Mitcherner-Nissen, Bowers and Chetty, 2011). The operation of the airport has been taken over by the federal government following clear indications that there has been significant lapses in judgment and laxity of control in airport management which have exacerbated the 9/11 attacks (Parks, 2007). As a result, the United States government took over the helm of the battle against terrorism and called for the support of all nations in the international arena (Parks, 2007). With the enhancement in security measures being undertaken in US airport terminals, there has been a move towards the utilization of advanced equipments such as whole-body scanners and backscatter scanners in addition to the physical pat-downs being performed (Mitcherner-Nissen, Bowers and Chetty, 2011). However, ethical issues have caught the attention of many people as the mentioned scanners appeared to have been too detailed in its examination stepping well into the basic human right to privacy (Schauer, 2011). But the fact remains that there are those who would argue that such is a small price to pay for the relative enjoyment of peace and security of the greater many (Mitcherner-Nissen, Bowers and Chetty, 2011). In this debacle, one thing is certain, that no matter which side wins, both sides stands to benefit and both likewise stands to be injured concomitantly. Airport Management and Operation Patankar and Holscher (2000) described the airport as a highly complex set of schematic organization that allows the entry a nd egress of persons. As such, both movements to and fro are to be considered as security concerns that require efficient administration. To this end, it is vital to determine the momentous changes that US airports may have undergone in hopes of revolutionizing its operation and precluding the occurrence of an attack comparable to the 9/11 terrorist activities. Prior to the 9/11, the airport situation in the United States has been a highly efficient private affair that revolves around the rendering of services related to and relevant to the air transport of individuals from a point of origin into a point of destination. Prior to the 9/11 there was a general sub-optimal level of security in airports in US airports (Seidenstat, 2004). However, after the attacks, the United States government saw the need to change the management of the airport facilities to the federal system marking the transition of the said facility from a implement of transportation into a tool that has the capacit y to paralyze the country (Seidenstat, 2004). The transition of the airport facility into the hands of the federal government was triggered by two major issues (Seidenstat, 2004). These are: (1) the laxity of the control measures implemented by the utilization of private security firms; (2) the failure of the government to