Ozone :: Ozone Layer Oxygen Environmental Essays

Ozone Ozone (O3) is a molecule consisting of three oxygen atoms, similar to the oxygen we breathe (O2), however oxygen consists of only two oxygen atoms. In the stratosphere, a region high up in the upper atmosphere, light rays are responsible for the breaking down of oxygen (O2), breathable oxygen into its two separate oxygen atoms. Lone oxygen atoms are markedly reactive. When a lone oxygen atom comes into contact with a breathable oxygen molecule (O2) it combines to form ozone (O3). The ozone layer is a small residual amount of ozone concentrated in a band in the upper atmosphere. This band of concentrated ozone resides approximately between twenty and forty kilometers high in the stratosphere. The ozone layer reactions that both create and destroy ozone has come into a dynamic equilibrium. This dynamic equilibrium is very delicate and resulted during atmospheric formation (Environment Canada, 1996). Ozone, however, is very rare even in the ozone layer. Oxygen makes up approximately twenty percent of air and ozone makes up only 3 x 10-5 percent of air. Furthermore, this minuscule amount of ozone is enough to protect the earth from most ultraviolet light. Ozone prevents most UV-B radiation from reaching the surface of the earth (Environment Canada, 1996). Ozone is very important to life on earth because the harmfulness of high-energy UV-B radiation stems from the high energy of these light rays, enabling them to penetrate deeply into water, plant tissue and epidermal tissue of animals. Increased UV-B radiation results in harming the metabolic system of cells and ultimately damage to genetic material present in effected cells. Living organisms on the surface of the earth have always been exposed to some, and only slightly differing levels of UV-B radiation depending of geographic location and season. Through evolution, cellular repair mechanisms have evolved to safeguard cells against damage done by UV-B radiation. With the increase in the UV-B radiation, more damage is done to cellular functions then the natural protection system can deal with (Environment Canada, 1996). Life on earth would more or less be void if not for the formation of the ozone layer during atmospheric formation (Porter, 1996). With out the ozone layer the harmful UV-B radiation would not allow the growth of autotrophic plants, resulting in reduction in oxygen production; ultimately the destruction of most living organisms on the earth surface would result. Increased UV-B radiation has been linked to many incidence of increased health problems among humans. UV-B radiation leads to increase skin cancer, eye damage, and possible inhibition of the immune system (Health Canada). These incidence have been noticed in humans, and it is presumed that these problems will occur

International Retail Buying & Merchandising

International Fashion Branding International Retail Buying & Merchandising ‘Evaluate the various buying structures that exist in order to support a retail buying function and the impact of these buying structures on the roles and responsibilities of the retail buyer. Use illustrative examples to support your answer. ’ Within the retail environment customer satisfaction and company profitability are a crucial consideration in the merchandise choice of the buyer (Diamond & Pintel, 2008).The range of the buyer’s duties will depend on the size of the business and can be seen as three main buying approaches; centralised, decentralised and a combination of the two. Throughout this essay the buying structures will be explored in depth and the advantages and disadvantages of each will be underlined. The difference between these three approaches will highlight further the roles and responsibilities of the retail buyer and how they change depending on the type of organisati on. The buyer’s role within the retail sector is an extremely crucial one.A fashion buyer selects a range of products targeted at a specific clientele within a certain price range to hopefully gain profit for a retail company (Kang, 1999). Therefore getting the merchandise collection correct has been described as ‘the engine of success’ within retailing (Aufreiter et al. , 1993). A successful buyer requires a variety of skills including communication, calculation, analysing market positions, the power of negotiation and should also be creative (Varley, 2005).There are three roles of a buyer as stated by Hirshman and Stampfl (1980), firstly as a change agent where the buyer inspires the consumer to consider purchasing new and exciting goods, secondly as a gatekeeper where the buyer will coordinate the movement of the product from supplier directly to the customer. Finally the opinion leader role will encourage the customer’s outlook however this does not ne cessarily result in a direct purchase from the company.The key activities which a retail buyer must carry out are as follows; analysis of market opportunity which helps understand consumer buying behaviour, the creation of a merchandise plan which will incorporate a range of goods and merchandise within that category. The buyer needs to then select and build a solid relationship with a supplier to give the business a competitive advantage. The development of the product will ensure an exclusive feel of the brand, precisely tailored to meet the desires of the retailer and their customer. These goods will then me packaged, presented and promoted accordingly (Fernie et al. 2003). The buying role can differ between companies due to the size of the organisation, the budget allocated, classification of merchandise, the number of employees and where the stores are located (Diamond & Pintel, 2008). These attributes clearly define the organisational structure that a business will use to appr oach the buying role. The first of the three approaches, which large chain stores favour, is a centralised structure. This is where a whole buying team are involved and all purchase decisions are made at Head Office.Usually buyers will have separate departments and select a specific product range, for example lingerie or footwear (Goworek, 2001). As the size of a company grows, the buyer’s role becomes more intense as they deal with larger sums of money, a greater number of products and competition increases. More staff is brought in to help spread the workload and this in turn separate the buying role from the marketing one. This can be perceived as a negative as buyers are required to be kept up to date with promotions and merchandising decisions (Rosenbloom, 1981).On the other hand, there any many advantages of buying taking place in Head Office over store level. Stores with full point-of-sale data capture systems can accumulate up to date information on sale trends and bu ying patterns for each item and store them to allow forecasts to be more precise. This helps provide buying power with the negotiation of supply prices and allows a single point of communication for supply base. Subsequently allocating more time to the buyer to analysis market trends and discovers new products for their customer.In short the cost of buying function is lower as economies of scale are achieved. Tighter quality control techniques can be applied to improve production and delivery performance whilst buying and stock control choices are levelled across all stores. This gives store managers the opportunity to focus on motivating their staff and the running of their store (McGolderick, 2002). However while centralised purchasing does have its advantages, it can occasionally not recognise the needs and variation in demand of an individual store as well as that of the store manager.With buyers working from Head Office quarters there is very little informal communication with the various units making ‘the organisation less adaptive to marketplace and environmental changes’ (Stampfl, 1978). Every store will have a different set of customers and product assortment. However as the retailer is not in control of buying the merchandise they must work with the allocated product from the central buying team (Wang, L, 2010). This in turn can demotivate managers at local levels as they feel their input or contribution to the buying activities is invalid.All buying teams within centralised structure main goals are to become the front runner in the marketplace. Marks and Spencer are one of the many chain stores which are constantly reviewing their buying strategy to ‘deliver lower stock levels, shorter lead times and greater flexibility’ (marksandspencer. com, 2013). Decentralised merchandising can be found within independent retailers selling products with stable demand. In such cases the store managers often take on the function of buying locally as well as many other numerous management roles.It is favoured when a number of decisions need to be made at store level based on customer’s needs. A well-known brand which takes this type of approach is Johnson & Johnson who offer a range of health care products. This is due to the various businesses they are involved in which have different customer desires. By having a diverse range of businesses, with more than 250 autonomous units, the company has managed to modernise and grow regardless of its size (Singer & Abelson, 2010). Giving store level management more opportunity to have an element of control over the buying for their stores.A method of enhancing customer service and the stores efficiency against the large companies who use the centralised method is to allow the small retailers to cater fully to their local product choice (Varley, 2005). A major plus of using a decentralised structure is the ability for a store to adapt to change within the local market without having to wait for the centralised buying team to give the go ahead. This can boost self-esteem of store managers as they feel they have a large contribution with the buying decisions.The CEO of Johnson & Johnson, William Weldon stated a negative with having a decentralised approach, the head of the company will have to gain a good deal of trust with their store managers to make the correct decisions. Having decisions spread out amongst the company can also lead to inconsistency across the organisation. Weldon also pointed out that by having a decentralised approach it allows his business to advance internationally. They count on local employees in overseas markets to make critical business decisions (Kokemuller, n. ). A combinative structure is the third approach that a retailer may adopt where the ability to purchase takes place at both central and local level. This may involve the central buyers buying the core lines for all the stores and products to suit local needs are bought in turn by local managers. This method has been utilised by international food retailers whose head office buy main brands sold in all stores. The local management are in control for obtaining goods from local suppliers in order to fulfil customer tastes.In 2001 Waitrose itself has encouraged the use of local produce by stocking over two thousand lines alongside other large chains such as Asda and Co-operative Group (Morrell, 2010). Another method used within this structure involves a centralised buying team who select a range of goods from which store level managers choose according to the desires of their consumers. Whilst this does not entirely give the opportunity for the store manager to select exact products for their outlet, it does allow them to have some say within the buying decisions.An example of this would be the franchise restaurant Subway, where their Head Office takes control of the marketing, menus and food quality but the store managers themselves take cont rol over matters such as hiring and training of staff (DuBrin, 2009). A further illustration would be the famous clothes apparel Benetton, who create a variety of styles. Although the individual licensee cannot buy from outside suppliers, the single units have the opportunity of selecting the clothes from the company that they believe will suit best with their customer (Diamond & Pintel, 2008).A combinative method fulfils the demands and expectations of customers through the organisations ability to buy centrally, prices are more competitive and the local taste is also met (Bruce, 2004). The roles and responsibilities of a retail buyer can vary in terms of what purchasing structure is used within a business. For a small organisation the buyer can be involved with the sales and promotional sides of the business whereas in large chain stores they have various positions at different levels such as buying directors, managers, buyers, buying assistants and trainees (Goworek, 2001).Single units opt for a decentralised buying approach where the store level management are responsible for all buying tasks. Shop owners operate their own store as they believe they could provide a tailored product and service specific to their customer. Independent stores generally sell one arrangement of products or restricted amounts of merchandise; this is purchased by the store level manager. Within single units the owner takes on many roles but with chains, that have hundreds of stores, the role of the buyer becomes more constrained and focused on purchasing (Diamond & Pintel, 2008).A crucial skill of the buying team within a centralised structure is to be efficient communicators as they are constantly speaking with suppliers and other departments. As the distance between stores increase, it becomes more challenging for a buyer to make frequent visits to each store. These units are controlled at Head Office with very limited contact occurring between buyer and store manager. The main focus being purchasing and communication is achieved through telephone and e-mail, information is also accumulated via electronic reports (Diamond & Pintel 2008).Within a smaller business the range of merchandise is usually wider, for example men’s business-wear which would include suits, shirts and ties. With large chain store such as Bhs and Oasis, buyers are given a more concentrated product range for instance men’s shirts. This in turn leads to further pressure to generate more sales for their specific department. In comparison to individual stores which acquire a more flexible buyer with a broader skill set to assist with quality control.The roles and responsibilities of a buyer within a combinative structure is a mixture between the buying department at Head Office purchasing the core lines of a range and the store manager’s contribution to providing the store with local good they believed to cater to needs of their customer. This could be difficult to ma nage as purchasing will take place at both levels, for this to be successful, the general manager and the buying team would need to communicate regular so that merchandise within the store was consistent.Overall a buying structure is needed in order to help support a retailing company deliver its market with a carefully selected product range, providing them with a competitive advantage and in turn hopefully generating profit. Three main approaches were evaluated and linked with different types of businesses which best suited them. Centralization is more broadly used by larger retailers such as chain stores; decentralization provides a structure for independent retailers and thirdly a combination of the two which takes elements of both of these to create a core line as well as using local produce.When companies are considering both the handling of data and of merchandise then the decision must be made as to which is the preferred method. A centralised approach allows organisations t o have a larger buying department with greater efficiency which becomes more focused on areas of purchasing. Some retailers see this as restricting as store managers have limited say within this process, therefore they opt for a more flexible method offered within the decentralised approach.After clear assessment of all three structures it was concluded that a combination of centralised and decentralised approaches would be an overall satisfactory method to put in place for most organisations as the main ranges within a retailer would be controlled by Head Office with an experienced buying department but also store level managers would contribute to the buying decisions as they had expertise with what the customer would desire. References Aufreiter, N. , N. Karch and C. Smith Shi (1993) ‘The engine of success in retailing’.McKinsey Quarterly, 3, 101-116. Bruce, M. (2004). The anatomy of retail buying. In: Butterworth-Heinemann, E International retail marketing : a case study approach . Oxford: Elsevier Ltd. 64-68. Diamond & Pintel. (2008). The Buyer's Role. In: Vernon R. A Retail Buying. 8th ed. New Jersey: Pearson Education Inc.. 3-32. DuBrin, A. (2009). Organizing. In: Calhoun, J and Acuna, M Essentials Of Management. 8th ed. Mason: South-Western Cengage Learning. 219-295. Fernie, J et al. (2003). Principles of Retailing. Oxford: Butterworth-Heinemann. p145-150 Goworek, H. (2001).The Role of the Fashion Buyer. In: Blackwell Science Ltd Fashion Buying. Great Britain: DP Photsetting. 4-14. Hirschman, E. C. ; Stampfl, R. W. (1980). Roles of retailing in the diffusion of popular culture: Microperspectives. Journal of Retailing 56 Kang, KY. (1999). Conceptual Framework: Retail Buying Process. In: Kang, KY Development of an Assortment Planning Model for Fashion Sensitive Products. 1-14. Kokemuller, N. (n. d). Decentralized Company Business Structure. Available: http://smallbusiness. chron. com/decentralized-company-business-structure-20629. tml. Marks and Spencer. (2013). Careers. Available: http://corporate. marksandspencer. com/mscareers/opportunities/head_office_roles/headoffice_buying. McGolderick, P. (2002). Product Selection and Buying. In: Alcock, T and Howell, C Retail Marketing. 2nd ed. Berkshire: McGraw-Hill Education. 279-301. Morrell, L. (2010). The benefits of local sourcing. Available: http://www. retail-week. com/in-business/supply-chain/the-benefits-of-local-sourcing/5010688. article. Rosenbloom, B (1981). Retail Marketing. New York: Random House. Singer, N and Abelson, R. (2010).After Recalls of Drugs, a Congressional Spotlight on J. ; J. ’s Chief. Available: http://www. nytimes. com/2010/09/29/business/29tylenol. html? pagewanted=all;_r=0. Stampfl, R. W (1978). Structural constrains, consumerism and the market concept, MSU Business Topics, 2 (4), 37-66. Varley, R. (2005). The Role of Product Retail Managers. In: Taylor and Francis Retail product management : buying and merchandising . 2nd ed. Oxon: Routl edge Ltd. 21-41. Wang, L. (2010). Buying committees in Chinese retail industry. Asia Pacific Journal of Marketing and Logistics. 22 (4), 492-511.

Discuss Poe’s use of Setting Essay

In this essay I’ll looking at the stories â€Å"The Tell Tale Heart†, â€Å"The Cask of Amontillado† and â€Å"The Black Cat†. I will discuss in detail Edgar Allen Poe’s use of setting in these three stories. Edgar Allen Poe in a very well known and well respected writer and so gives a lot of attention to detail in his stories and chooses the chooses the setting for them perfectly and explains them with great detail. The story â€Å"The Tell Tale Heart† is set at midnight to give it a sense of mystery and horror. The story â€Å"The Cast of Amontillado† is set in the evening and the last story that I’m studying â€Å"The Black Cat† is the longer of the three and so there’s many different setting. These settings include when the main character returns home one night much intoxicated on alcohol or when the main character sits in a â€Å"den of infamy†. Poe uses setting in his stories in very diverse ways, to develop themes, express a state of mind and to create horror. He uses different types of setting for example physical setting and location, setting of time and setting of the psychological mind of the narrator. These three types of setting work together to produce elements of the genre of gothic literature and also to reflect incidents and influences of Poe’s life. . In a way Poe’s real life reflects the lives of the characters in his stories for example he was a heavy drinker, his marriage was troubled and there were rumours that he died from rabies. Poe uses unnatural sounds in his stories to create tension and fear. Some of the sounds he creates are like when he says â€Å"dripping walls† or â€Å"drops of moisture†. Poe also uses ordinary places to create fear such as the catacombs, vault or under the floorboards. In all 3 Poe stories the victims face burial, the places of burial differ in all 3. In â€Å"The Tell Tale Heart† the narrator bury the old man under the floorboards. In â€Å"The Black Cat† the wife’s buried in the walls as in the â€Å"Cask of Amontillado†. The immolation in these spaces represents coffins it’s also noticeable that stairs are present in all 3 stories which is like a symbol to a stairway to hell or the underworld. The burials are also symbolic to how the narrator is trying to bury his guilt. Poe’s use of language encourages links with superstition and evil. In â€Å"The Black Cat† the narrator elaborates how his crimes are truly evil. â€Å"†¦I knew that in so doing I was committing a deadly sin that would so jeopardise my immortal soul as to place it †¦ even beyond the reach of the infinite mercy of the most merciful and most terrible God†. The narrator tells each story in first person, allowing the reader to access the mind of the evildoer. The result of this is that you can see inside the mind of the protagonist. The reason that he does this is because it makes you feel like you’re an accomplice to the murder and also you see the main character in â€Å"The Black Cat† slowly degenerate into a state of madness. The use of first person also encourages the reader to feel horror and revolution to the protagonists. I think that all three of the stories discussed in this essay have links with superstition and the devil. The use of Poe’s language reinforces the idea of the presence of evil and to suggest that some force is controlling the narrator (also this takes the blame from him). The protagonists all take the law into their own hands which goes against Christian teachings. Some of the language he uses in these stories to show the presence of evil are â€Å"Fury of a demon†, â€Å"odious pestilence†, â€Å"Terror†, â€Å"Dreadful† and â€Å"Violently†. The title of the story â€Å"The black Cat† is related to witches. People believe that someone who posses the evil eye can cause bad happenings and illness, eyes painted on Mediterranean boats reflect this. The evil eye goes against the idea of eyes and vision and is directly mentioned in â€Å"The Tell Tale Eye† and blamed for the actions of the murder. He describes the man of having the eye of a vulture and he describes it as being a pale blue eye with a film over it. The idea of retribution differs in the three stories as in two of the stories, the protagonists are arrested. However in the other story the narrator gets away with his crime. He is smug when he buries Fortunado and parts with the comment â€Å"In Pace reguisciat† which means ‘Rest in Peace’. Although he said Rest in Peace he himself will not because he will be judged by God and face hell. Poe uses setting effectively to create tension and horror in his stories. He makes obvious uses of the gothic genre to bring the feeling of fear alive.

Supporting High School Students with Dyslexia

Supporting High School Students with Dyslexia There is a great deal of information on recognizing the signs of dyslexia and ways to help students with dyslexia in the classroom that can be modified to help children in elementary grades as well as students in high school, such as using multisensory approaches to teaching. But students with dyslexia in high school may need some additional supports. The following are some tips and suggestions for working with and supporting high school students with dyslexia and other learning disabilities.Provide a syllabus for your class early in the year. This gives both your student and the parents an outline of your course as well as an advance notice on any large projects.Many times students with dyslexia find it extremely difficult to listen to a lecture and take notes at the same time. They may be focusing on writing the notes and miss important information. There are several ways teachers can help students who find this problematic. Allow students to tape record lessons. Students can listen to the recordings later, at home, where they can stop the recording to write down important points. Many times students with dyslexia find it extremely difficult to listen to a lecture and take notes at the same time. They may be focusing on writing the notes and miss important information.Provide written notes before or after the lecture. This allows students to focus on what you are saying, while still having written information to refer to later.Pair students with another student to share notes. Again, students can focus on what is being said without having to worry about trying to write down important points. Create checkpoints for large assignments. During the high school years, students are frequently responsible for completing term or research papers. Often, students are given an outline of the project and a due date. Students with dyslexia may have a hard time with time management and organize information. Work with your student in breaking down the project into several smaller steps and create benchmarks for you to review their progress.Choose books that are available on audio. When assigning a book-length reading assignment, check to be sure the book is available on audio and check with your school or local library to find out if they can have a few copies on hand for students with reading disabilities if your school is not able to purchase copies. Students with dyslexia can benefit from reading the text while listening to the audio.Have students use Spark Notes to check comprehension and to use as a review for book-length reading assignments. The notes provide a chapter by chapter outline of the book and can also be used to give students an overview before reading. Always start lessons by summarizing information that was covered in the previous lesson and providing a summary of what will be discussed today. Understanding the big picture helps students with dyslexia better understand and organize the details of the lesson.Be available before and after school for extra help. Students with dyslexia may feel uncomfortable asking questions aloud, fearing other students will think they are stupid. Let students know what days and times you are available for questions or extra help when they dont understand a lesson.Provide a list of vocabulary words when beginning a lesson. Whether science, social studies, math or language arts, many lessons have specific words specific to the current topic. Giving students a list before beginning the lesson has been shown to be helpful for students with dyslexia. These sheets can be compiled into a notebook to create a glossary to help students prepare for final exams.Allow students to take notes on a laptop. Student s with dyslexia often have poor handwriting. They may get home and not even be able to understand their own notes. Letting them type their notes may help.Provide study guides before final exams. Take several days before the exam to review the information included in the test. Give study guides that have all information or have blanks for students to fill in during the review. Because students with dyslexia have trouble organizing information and separating inconsequential information from important information, these study guides give them specific topics to review and study.Keep open lines of communication. Students with dyslexia may not have the confidence to talk with teachers about their weaknesses. Let students know you are there to be supportive and offer whatever help they may need. Take time to speak with students privately.Let the student with dyslexias case manager (special education teacher) know when a test is coming up so he or she can review content with the student. Give students with dyslexia a chance to shine. Although tests may be difficult, students with dyslexia may be great at creating powerpoint presentations, making 3-D representations or giving an oral report. Ask them what ways they would like to present information and let them show off. References: Dyslexia and the High-Schooler, Date Unknown, Betsy Van Dorn, Family EducationTips for Teaching Secondary School Dyslexic Children, Date Unknown, Author Unknown, Being Dyslexia

Google Essays

Google Essays Google Essay Google Essay The consumers were changing their habits from the cheap greasy meal to the healthy fast food. It became less attractive to have the same unhealthy tasteless menu for lunch and dinner and their concerns about their health and diet increased. The major effects observed with MAC Donas were the decline of its sales and also the need of a new sale and advertisement strategy like store redesign, improving rive-through services and menu revision. The company established a new taste menu and was active In annual charities and social good deeds. 2- They were very well represented as the main agents competed to improve the consumers image of the fast food industry. For example Burger King, facilities were rebuilt, monthly menu changing and deals offered, and also established a permanent marketing strategy. 3- Some of MAC Donas strengths are its larger market share, the new lines like Mac fee, its early international expansion, technology innovation and its good market and advertising strategy. It was also considered a socially responsible company for its active work for community s betterment. But It failed to move towards non-hamburger line (pizza market etc) and healthy food image. The health related court Issues and the fierce competition from both hamburger and non-hamburger line were other weaknesses encountered. In conclusion MAC D will definitely have to target new market such as healthy food seekers salad, wings sandwiches etc. : But I believe the company is on the right track to progress. 4- MAC Donald should definitely consider a different strategy for heavy users as they represent a good growing percentage in their market share and regenerating with time. Strategies for different consumers. Reaching heavy users, healthy food seekers, MAC Cafe © n pastries lovers because new market segments were willing to pay extra more dollars for classier environment and tastier and healthier foods.

What Exactly Is 10X Email With Garrett Moon - CoSchedule Blog

What Exactly Is 10X Email With Garrett Moon Blog How is your social media engagement? Are you getting enough shares, traffic, and leads to justify your social promotion strategy? Or, are you scratching your head, wondering how you’re going to win the uphill battle that is social media reach today? According to a recent study by BuzzSumo, Facebook reach alone has fallen 20% for brands in 2017. Note also, that this is even before Facebook’s recent News Feed overhaul. To me, rather than panicking about abysmal organic (and sometimes paid) social media performance, it’s time to invest even more in email. It’s time for 10x Email.    Im reading What Exactly Is 10X Email? by @garrett_moon via @Why Invest In Email Marketing? Have you heard the stats surrounding email ROI? Email is 40x more effective than social media  for customer acquisition. Email averages a 3800% return on investment. Email inboxes are home to 13 hours of employee’s  time per week. For , our email marketing program has been the biggest driver of marketing success, at an average 300% return. Our experience mirrors the numbers experienced by other companies. And if good data is truth, then it’s time every marketer embraces it as a mainstay of their efforts. So, how can you get the most from email marketing? How To 10x Your Email Marketing Results Email marketing is such an integral part of ’s marketing I devoted an entire chapter to doing it right in my book, 10x Marketing Formula. If you get a chance to pick up the book, awesome. But have no fear, I’ll give you an insider’s look at 10x Email Promotion by sharing an excerpt: To monetize an email list requires that you reverse engineer from paying customer to email subscriber. At , the leading indicator, and most important metric for our marketing team to track for success, is trial signups. We know our trial signups will convert to paid customers at a certain rate. We also know that the more email subscribers we get, the more trial signups we get. And because we meticulously measure all conversions  back to their source, we know exactly how many trial signups every email we send should generate. This is important because it’s debunked a marketing myth. Too many marketers are scared of their email lists. They don’t want to send too many emails for fear their audience will unsubscribe. They believe that audiences are fickle and get scared off easily. However, our experience shows that your audience will tolerate daily emails from you if they’re the right fit. And because you’re a 10x marketer creating competition-free content smack dab in the center of your content core, sending fewer emails is simply poor advice. Here’s how we’ve come to see it. To keep the math simple, let’s say we’ve discovered each email will generate ten trial signups so long as we don’t send more than one email per day. Because we’ve measured extensively, we also know that there’s no major uptick in per-email trial signups by sending fewer emails than one per day. So, for us to send any fewer emails would be a huge waste of this major asset. Now, the reason so many marketers are scared of sending too many emails is because they worry about their unsubscribe rates. But here’s a newsflash: unsubscribe rates don’t matter; revenue matters! Also, our data showed that the increase in unsubscribes due to a greater frequency of daily emails was virtually non-existent. Your email sending frequency should be directly linked to what generates the most revenue. So, when it comes to our email list, we’ve learned to value new subscribers above all else. The more new subscribers we have, the more new customers we have. We believe you’ll find this holds true for you, as well. The real trick is how to build an email list filled with the right audience. And that’s exactly what this stage in the 10x Marketing Formula  is all about. From 0 to 250,000 Subscribers In the past four years, we’ve worked hard to figure out what works and what doesn’t in email list building. Through copious testing, plenty of failure, and eventual hockey-stick growth, we’ve learned exactly what’s worked for us. The following strategies have helped us go from zero subscribers to more than 250,000 since our first blog post in March of 2013. Today, we routinely grow by 4,000-plus subscribers each week. We’ve generated these results because, one, every email is extremely relevant to the problems our audience is trying to solve. And two, each email is directly connected to the value itself provides. This means we can quickly grow a list filled with exactly the right people. It grows fast because the content is so damn good- and it’s monetizable because they’re content consumers who will actually turn into customers. It’s worked for the two reasons prior. And we’ve also found a few tactics that consistently amplify our results to the 10x level: Content upgrades  for every blog post Free tools to help solve major marketing problems that intersect with our product Competition-free content  people are desperate not to miss Now, let’s dig into how we use each tactic, what makes them work, and how you can use them in your marketing context. Content Upgrades A content upgrade is a companion resource to content like blog posts. Often, they are things like templates, calculators, worksheets, or any other document that helps your audience put what you’re teaching them into practice. To use them to build an email list, we gate them behind an email opt-in form. So, they get the resource by paying with an email address. This has become pretty standard practice in content marketing. However, at , we routinely craft such comprehensive content upgrades that we believe people would be willing to pay for them. For example, here’s an example of an eight-piece content upgrade bundle for a single blog post. It’s filled with PDFs, spreadsheet templates, and editable worksheets: [PDF] Email list building tips template to help beginners get started [PDF] Email list building guide to help you implement every tactic you learn throughout this blog post. [Worksheet] Email subject line guide to help you increase your open rates [PDF] 500 words to use in your blog titles (and therefore, your email subject lines) [Spreadsheet] Email subject line A/B test spreadsheet template to help you continually improve your subject lines [PDF] Best time to send email guide to help you reach most of your subscribers according to best practices [PDF] Best day to send email Google Analytics custom report to help you use your own data to know the days of the week when your audience opens your email [Custom Report] Best time to send email Google Analytics custom report to help you send emails at the absolute best times when your audience clicks through to read your content These included guides, spreadsheets, templates, and custom Google Analytics reports are dedicated to helping our readers do absolutely everything we’re about to teach them. A Content Upgrade Bundle As of writing this, we have more than 220 content upgrades available in our blog posts and our Marketing Resource Library. Our content upgrades are a core component of meeting our standard of performance of actionability. They’re always custom designed to contour the content we’re creating. And in total, our content upgrades are responsible for well over one hundred thousand email subscribers. The best part about killer content upgrades is that as long as you’re actually showing people how to solve real problems, the upgrades practically write themselves. All you need to do is format your how-to solutions in a spreadsheet, editable document, or even a printable PDF. If you’re providing actionable value, a content upgrade is a natural result. I know what youre thinking: â€Å"I barely have time to write a blog post, much less create a content upgrade.† But what if you just created one fewer post per week and used that time to create a content upgrade? That trade would be worth it, because your list will grow faster even though you’re publishing one less piece per week. That’s a pretty great deal. You could even follow Pat Flynn’s lead  and create one content upgrade per month that’s incorporated into every post. This is super efficient, super smart, and undeniably effective. The bottom line here is you should weigh content upgrades as heavily important in your content mix. They allow your value to travel farther, make your content more actionable, and help grow email lists. They’re well worth the investment, and too important to skip. Content upgrades are well worth the investment, and too important to skip. #10xEmailTools After content upgrades, our most effective list-building drivers have been free tools. Our top three tools for list building have been Headline Analyzer, Click-To-Tweet  WordPress Plugin, And the Social Message Optimizer. Here are the email subscribers each tool has produced. Headline Analyzer In just twenty-four months, the Headline Analyzer tool has contributed about 20 percent of our total list growth. Subscribers Generated:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  55,040 Timeframe:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  24 months WordPress Plugin In 2013, we built a social sharing plugin called â€Å"† for WordPress. It’s a smart little tool that allows anyone with a WordPress blog to craft readymade tweets for their readers to share with just a click or tap. We gave it away for free, and today, it’s used on over ten thousand websites. This has also helped build our email list, because when you give away stuff that’s this good, people want to know what else you have to offer. Subscribers Generated:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  7,407 Timeframe:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  4 months Social Message Optimizer Our Social Message Optimizer is a free tool that helps marketers write better messages that boost engagement, build trust, drive traffic, and spark conversions. It allows users to type in their message, select which social network it’s written for, and then let our sophisticated algorithm score it. It helps them capture more eyeballs with their messages, getting even more likes, comments, shares, and clicks. It does all this by optimizing according to proven best practices and real data from 6.9 million social media messages analyzed by our team. Subscribers Generated:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1,806 Timeframe:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  8 months Bonus: Email Subject Line Tester As a bonus, our free Email Subject Line Tester  recently launched! Just like our Headline Analyzer, the Email Subject Line Tester is rocket-fueled by real-world data to analyze, score, and suggest optimization for your email subject lines. This means you can write click-worthy subject lines every single time - for free! With this free tool, you can: Drive  more  opens Get more  clicks Enjoy more  conversions Supercharge your subject lines today with this amazing tool.

Take-Home Final Exam Questions Assignment Example | Topics and Well Written Essays - 1250 words

Take-Home Final Exam Questions - Assignment Example All that we ever see are the qualities of an object that our faculty of vision is capable of sensing. Hence, it implies that any given thing is a mere bundle of perceptions or the summation of its perceived qualities. There is nothing out there that we do not have some perception of. Furthermore, since things like ‘substance’ or ‘matter’ is never perceived or sensed, it cannot be said to exist. And if ‘substance’ does not exist and only sensed qualities are real or all are sensations, then only thinking or as Berkeley says, spiritual or mental beings exist, for according to him, it is impossible ever to think of anything except as related to a mind. 3. Why does Berkeley believe it must be God (rather than material substance) that is the cause of our perceptions? Since any given thing is a mere bundle of perceptions, we know that physical objects exist since we can perceive its qualities. However, this raises a problem when it comes to things tha t we do not perceive. How then do we justify the things that do exist yet are not being perceived by us? Berkeley says then that there are other finite minds, and are therefore perceiving those other things that exist, but apart from my finite mind or that of other finite minds, there must be something or someone who is responsible for guaranteeing order in our sensations and perceptions. Moreover, something cannot come from nothing; hence our finite minds must have originated from a creator. And since all human beings are always preoccupied from things, there is then an omnipresent mind, which knows and perceives all things. The existence of material objects therefore depends on the existence of God, for God is the cause of the order found in nature and is the cause of the existence of our minds. These ideas, which exist in our minds yet do not perceive, are God’s ideas, which He communicates to us; so that what we perceive through sensation are not to be caused by material substances, but rather, by God. Hence, God constantly gives us sensations in our everyday life. He gives us certain ideas, which help us categorize in an orderly manner all our sensations. Therefore, the continued existence of objects when we do not perceive them is explained by God’s continuous perception of them. 4. Why does Hume believe that causation is not a necessary connection between events, but only an observation of constant conjunction? Hume dismisses the idea of â€Å"necessary connection† because first, each impression is a ‘separate experience’, and second, what happens in the past may not ‘necessarily’ happen in the future. And in his dismissal of ‘necessary connection’, it implies that ‘causation’ only happens in the mind and is only due to constant conjunction; meaning we experience a series of events which happen in succession. So, if the idea of necessary connection is seen in our connecting of idea s, then ‘causality’ then occurs only within our minds; it is no other than a psychological law of association of ideas, a mere â€Å"habit of the mind†. 7. Why does Kant believe that the existence of synthetic a priori truths is such a big deal? Synthetic a priori truths already contain its predicate in its subject, but are not dependent on experience and are affirmed to be universal truths. By Kant’s analysis and presentation of â€Å"synthetic a priori† truths, it enabled him to justify mathematical and scientific principles, which can give us knowledge with certainty, and thereby further extending our knowledge of the world. For example, the mathematical proposition, (1 + 2 = 3); this is classified as synthetic a priori: â€Å"synthetic† because â€Å"1†, â€Å"+†, and â€Å"2† does not contain the idea of â€Å"